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How to Set Up Goals

QA Assistants can calculate goal conversions retroactively from the day tracking started.

This means you can create goals even after tracking has already begun, and the system will automatically calculate conversions from past data.

Unlike many analytics tools, this prevents data loss caused by goals not being configured in advance.

Goals track important visitor actions on your site, such as reaching a specific page or clicking a button.

Open the Goal Settings​

Click Settings in the left menu and open the Goals tab.

Step 1: Enter the Goal Name and Type​

  1. Goal Name
    Enter a name that clearly describes the action (for example: Contact Completed or Request Button Click).

  2. Monthly Target (optional)
    Enter the number of conversions you want to achieve per month.

When set, the Goal report will show a bar chart comparing the current results and the target value.

Leaving this value at 0 will not affect tracking.

  1. Goal Value (optional)
    Enter the expected value of one conversion (for example, average revenue).

When set, estimated revenue will appear in reports.

Leaving this value at 0 will not affect tracking.

  1. Goal Type

Choose one of the following:

  • Page View
    Counts when a specific page (such as a thank-you page) is viewed.

  • Click
    Counts when a specific button or link is clicked.

Step 2: Configure the Conditions​

Page View Goal​

  • Match Type

    • Starts With — Matches URLs beginning with the specified text
    • Exact Match — Matches only the exact URL

  • Target URL
    Enter the URL of the page you want to track.

Click Goal​

  1. Target URL
    Enter the URL of the page containing the button or link and click Load Page.

  2. Select the Element
    Click the button or link directly in the preview.

  3. Selector is filled automatically
    The HTML selector will be detected automatically.

Step 3: Save the Goal​

Click Save Goal to finish the setup.

After saving, past data will be recalculated automatically.

View Goal Data​

You can view goal results in the Goals report from the left menu.

Sessions that achieved goals can be analyzed further using Heatmaps and Session Recordings.